4/14/07

A fama de Pemba e Quirimbas se espalha...


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Volcano assists Airlink's expansion in Africa with new routes to paradise
Issued by: Volcano Group
Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.
The new flight, departing every Tuesday and Saturday from 24 March 2007, features the only non-stop service in South Africa, from Johannesburg to Pemba. This direct link will offer travellers the unique opportunity to experience the unrivalled beauty of this paradise beach resort, via the ease and comfort of travelling direct with Airlink. Since the launch of the campaign, tour operators have been inundated with enquiries and bookings. Implemented by Volcano Advertising and embodying the ‘fly direct’ concept as a unique selling point, a fully integrated and highly innovative campaign was launched that ensured a strong call to action and immediate response was achieved.
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